In the Amazon startup process, sticking to principles is crucial!
First of all, to maintain a gross margin of more than 40% of the product, this is a must. We will never touch a product with a gross profit margin lower than this standard.
Secondly, for products without differentiation space, it is also not considered.
In addition, the market size of the product line is too small to resolutely avoid.
We do not get involved in the low-end market, nor do we participate in price wars to avoid meaningless internal friction.
We also do not consider categories that lack supply chain resources, competitive advantage, or are not interested in.
Without these principles, we may blindly follow suit, blindly copy, and ultimately lead to failure.
Remember, Amazon is just a sales channel, the real core is our products.
With the update of Cosmo algorithm, the era of product development has arrived, and differentiated products will have more opportunities, while traditional standards will face greater challenges.
Therefore, we need to set more and stricter principles on the product side, which may not guarantee success, but at least can avoid some risks.
In short, we should stand at the current point in time and think about the future direction of development:
How to be more refined? How to be more efficient? Whether it is manpower, products or store operation efficiency, we can not relax. Only by following the trend, can we survive for a long time!
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