A commonly heard phrase is "the seller said is not, the buyer is the decision", although this sentence is a bit absolute, but to some extent does have a certain reference value.
For example, when shopping for large appliances such as televisions, brands with higher sales are usually more reliable in terms of product quality and after-sales service.
So, which TV brands are in the top 10 in the global market?
Combined with the latest Global TV Brand Shipment Monthly Data Report, let's take a look at the performance of the global TV market in the first quarter of 2024.
Samsung
In the first quarter, Samsung's global sales reached 8.4 million units, down 9.5 percent from a year earlier.
The reasons for the decline include weak market demand, the suspension of sales in some markets, competition from Chinese brands and the rise in upstream panel prices.
However, Samsung performs well in high-end TVS, such as OLED and QD-OLED, with strong market competitiveness and influence.
Take Samsung's QA55S90ZAJXXZ TV as an example. As a leader in the TV field, it adopts OLED self-luminous screen and quantum dot technology to provide excellent picture quality with wide color gamut and high contrast, bringing vivid visual experience to the audience.
Equipped with a powerful quantum dot 4K processor, it can classify and process according to the content, and intelligently separate the background and the target object to create a three-dimensional picture effect.
Hisense
It was followed by Hisense, which shipped 6.2 million units globally in the second quarter, with overseas shipments growing by 4.2% and also maintaining its leading position in the Chinese and Japanese markets.
Hisense's success has benefited from a number of strategies, including "independent brand", "large-screen strategy", "high-end", "self-developed picture quality chip letter core", "independent research and development of ULED technology" and the marketing strategy of the event.
Taking Hisense TV 75E5N Pro as an example, it uses ULED MiniLED light control technology and Xinxin AI picture quality chip to achieve fine control of light and shade and color of the picture, showing amazing picture quality performance.
Equipped with 4K 144Hz high brush screen, as well as MEMC motion frame and 240Hz speed mode, for a smooth experience for viewing and gaming.
In addition, it is equipped with a 2.1-channel independent subwoofer with 49W power to provide users with immersive audio-visual enjoyment.
TCL
TCL's shipments reached 5.8 million units, up 3.7 percent year on year, ranking third.
This is due to its "high-end + large screen" strategy and the implementation of the "TCL+ Thunderbird" dual brand strategy. In terms of display technology, TCL focuses on the development of Mini LED technology, which has improved product quality and market competitiveness through technological innovation.
Taking the 75-inch version of the TCL Q10K Pro Mini-LED TV as an example, it uses 4K 144Hz HVA wide-angle low reflection screen and quantum dot technology, and the color gamut covers up to 98% DCI-P3, bringing a rich and delicate picture experience.
Peak brightness reached 5,000 to 5,500 nits, and combined with 4,032 backlight partitions, extreme light and dark contrast was achieved. At the same time, the TCL Q10K Pro Mini-LED TV is equipped with TCL global halo control system and six crystal square core II technology to ensure fine picture quality and accurate color.
LGE
LG's shipments reached 5 million units, down 4.4 percent year on year.
Although there is rapid growth in Europe and Latin America, it is mainly concentrated in high-end OLED TVS.
LG TV performance is mediocre, but still recommend the LG OLED48C3PCA gaming TV, equipped with 4K OLED display to ensure clear and delicate graphics, and designed for gamers 120Hz high refresh rate and 0.1ms ultra-low latency.
Xiaomi
Xiaomi shipped 2.5 million units in the first quarter, once again proving its strong presence in the global market. Xiaomi this year mainly promoted Mini LED TV, through technological innovation and upgrading, to provide a better viewing experience.
Taking the Xiaomi TV S75 Mini LED as an example, it uses up to 512 backlit partitions to show the layers of each frame.
The peak brightness reached 1200nits, and the picture quality remained clear even in bright light.
Equipped with a 4K 144Hz variable refresh rate, it provides an extremely smooth viewing and gaming experience. The color aspect is excellent, making the picture vivid and realistic.
Other brands such as Skyworth, Philips +AOC, SONY, Sharp and Vizio ranked six to ten, respectively.
Although SONY has been doing well in the TV field as a well-known global brand, it faces strong competitive pressure from other brands in the context of an increasingly competitive market.
As a Chinese technology giant, Huawei has made remarkable achievements in smart phones and other fields, but its performance in the TV market is relatively weak, which is related to its investment and layout in the TV field.
To sum up, the global TV market competition is fierce, consumers need to consider the brand reputation, product quality, picture quality performance, sound experience, intelligent functions and other factors when purchasing TV, in order to choose the most suitable for their needs.
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