Although IWC watches receive considerable attention, they are often not regarded as investment pieces.
This awkward situation mainly stems from several factors.
Firstly, IWC lacks sufficient historical pedigree.
Despite collaborating with renowned designers for original designs in the 1980s, the brand faced challenges due to the gradual decline of the Swiss watch industry.
It wasn't until 2005, after being acquired by Richemont Group, that IWC began gradually introducing watches with in-house movements, signaling a revival. However, unlike Rolex, which has maintained independent operations for a long time, IWC lacks deep historical roots, which is one of the reasons for its lack of investment value.
Secondly, IWC's movement reputation is not ideal. As a brand under the Richemont Group, IWC's positioning mainly targets the mid to low-end market.
Consequently, its products have high update frequency, large production volumes, and numerous models, but they lack investment value.
Additionally, to reduce costs, the revived IWC heavily relied on generic movements, resulting in lower movement technology and reputation, which also contributes to its lack of investment value.
Furthermore, IWC's performance in the antique watch market is not satisfactory.
Despite its products being designed by master watchmakers like Kurt Klaus in the 1970s, IWC watches have not achieved satisfactory results in antique auctions.
Richemont Group's poor management of the antique watch market has also contributed to the decline in IWC watch investment value.
Despite being highly respected, IWC lags behind Rolex and Omega in terms of investment value, premiums, and appreciation potential.
However, as one of Richemont Group's main profit sources, IWC continues to introduce new products to stimulate consumers, and its reputation cannot be ignored.
Nevertheless, in the second-hand market, IWC watches are unlikely to retain more than half of their value.
Although there are many shortcomings, there are still reasons to choose IWC watches.
For example, IWC watches have high verticality, longer power reserves, and continuously introduce new pilot watches.
In terms of materials, they keep up with the times, using advanced materials such as carbon fiber and titanium.
Additionally, in recent years, IWC has gradually adopted in-house movements to improve product quality.
Finally, the appearance of IWC watches is also attractive.
With its own case manufacturing factory, the craftsmanship of IWC watches is comparable to entry-level brands like Jaeger-LeCoultre.
Therefore, if you are attracted by the appearance of IWC watches, they are still worth trying.
Overall, when choosing an IWC watch, one should be prepared mentally, as it is not an investment watch.
However, it cannot be denied that the reputation of IWC watches itself is a form of value.
If you hope to reduce depreciation, it is worth paying more attention to the second-hand market, as second-hand IWC watches have relatively higher investment potential.
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