Tesla's situation is not optimistic. After the latest quarterly results were released, its revenue was $21.301 billion, down 9 percent from a year ago and well below the $22.3 billion analysts had expected.
Net profit fell 55% to $1.129 billion.
Despite numerous price cuts, Tesla's performance has yet to improve.
At one time, Tesla was highly priced and highly sought after, like Louis Vuitton, a luxury product.
However, as the price fell, its uniqueness gradually disappeared.
In contrast, Tesla still has some advantages over Chinese automakers:
1. Power system: Tesla adopts Ningde power system, which is second to none in the world.
2. Interior design: Tesla's interior design is still unique.
3. Intelligent systems: Although Tesla does not have a clear lead in intelligent systems, it also has some competitiveness.
However, Tesla's downward momentum seems to be difficult to contain, and may even exit the Chinese market.
Tesla may not be able to compete with Chinese car companies on its car business alone, and may eventually lose out to them.
However, if Tesla blindly falls into a price war with Chinese car companies, the performance of all parties will also be affected. Although sales of new energy vehicles are still good, their share prices have not improved.
Now people seem to be turning their attention to software, and hardware competition will only drive prices down further. The merits and demerits of intelligent systems may become the key to success or failure.
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