TCL boss's words directly point to the dismal reality of Chinese TV sales:
China, with a population of 1.4 billion, sells fewer televisions in a year than the United States, which has a population of 300 million.
This news has sparked widespread discussion and reflection, making people unable to help but marvel at the success of the Chinese television industry in killing itself.
There are many reasons for the continuous decline in sales in China's television industry, one of which is the complexity of television operations and the issue of setting membership fees.
Consumers often hesitate and choose to give up buying a TV when faced with cumbersome procedures and high membership fees.
Meanwhile, poor user experience, excessive advertising, and opaque costs have also caused consumers to hesitate and be confused about television.
Especially for the elderly, their unfamiliarity with television operations further exacerbates the severity of the problem.
Elderly people often face problems such as difficulty in operation and complex functions, which make them feel troubled and helpless about the use of television.
In this situation, many people choose to abandon television as their main form of entertainment and instead move towards more portable and user-friendly mobile devices.
Faced with this severe challenge, the Chinese television industry must innovate and improve user experience in order to attract consumer attention and market share again.
Simplifying operational procedures, reducing membership fees, reducing advertising interference, and providing a more transparent pricing system are all effective ways to improve user experience.
Only through continuous innovation and improvement can the television industry regain vitality and achieve healthy development.
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