The Canadian Army, as a major component of the Canadian Armed Forces, released a new logo on May 3rd that sparked significant opposition, sparking discussions and criticism online.
The new logo is presented in a smooth video format, in which the camera shuttles through the camouflage net, recombining brown and beige pixels to form a jagged puzzle. It extends downwards on the left side, and the maple leaves in the Canadian flag are placed at a 45 ° angle at the top.
The overall design presents a pixelated deer.
However, once this design was released, it immediately sparked widespread discussion and criticism on the internet.
Many netizens expressed confusion and found it difficult to understand the meaning and symbols behind the new design. They hope to receive more explanations to clarify its design concept and convey the message.
Some people even label it as "hasty" and "ugly".
Some critics believe that the brand reshaping of the Canadian Army has been a failure.
They feel regretful about the decision to abandon the original traditional badge design, believing that it not only severs the brand's history, but also ignores the emotional memory of the public.
Traditional badge design carries the brand's historical accumulation and cultural identity, and its classic elements can evoke emotional resonance.
Therefore, they believe that innovation should be based on maintaining the essence of tradition, rather than completely abandoning the past.
The Canadian Army subsequently issued a statement expressing regret for the confusion caused and clarifying that the traditional emblem will remain unchanged.
The new pixel style icon will serve as a supplement to the official logo, used in the lower left corner of certain communication products and in video animations, while the official emblem remains two crossed swords, three maple leaves, and a crown.
It is reported that the Canadian Army is launching a new camouflage design called CADPAT MT and incorporating its colors into the Army's new brand image.
This brand reshaping aims to embody the image of modern soldiers, inspire pride, and showcase the progress and progress of the military.
Senior graphic designer Joanna Gajdicar explained that the inspiration for the new logo comes from the color and shape of the entire uniform, established by imitating the various parts of the interrupted pattern and applying it consistently in the design.
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